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大象传媒 Multichannel Newsletter June Edition

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June 19, 2023

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This month in the Checkout, we鈥檙e looking into inflation鈥檚 continued effect on e-commerce prices, sharing tips for social commerce, and exploring what marketplace sellers need to know about the new INFORM Act. Let鈥檚 dive in!

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Taking Stock

E-commerce news from around the web

E-commerce Inflation Easing, But Shoppers Still Shifting Spending Due To Prices

Adobe鈥檚 Digital Price Index shows online prices continue to decrease for most categories. However, groceries and some other categories still show double-digit inflation. Despite reduced stress on supply chains, few shoppers feel relief, driving a continued dip in discretionary spending. to see which prices are down and which prices are up.

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Related: Walmart, Target, and Home Depot鈥檚 Quarterly Reports Show Reduced Consumer Spending

Major retailers throughout the country lower-than-expected profits. A common trend seems to be shoppers spending on needs; not wants. While high-profile sales are countering the stagnation for brands like Bath & Body Works, everyone is feeling the crunch as continued inflation drives up prices for groceries and home essentials.

How does your multi-channel business plan to react in light of changing consumer spending habits?

鈫 Modify inventory to reflect lower-cost items

鈫 Focus on pricing and promotions

鈫 Pull back on spending and tighten our belts

鈫 Other (Let us know!)

The INFORM Act: What You Need to Know

A new law goes into effect June 27: the Integrity, Notification, and Fairness in Online Retail Marketplaces (INFORM) Act. This is an attempt to counter the $54 billion lost in sales yearly due to the sale of fraudulent goods online. Marketplace operators are now responsible for a more stringent vetting process of vendors. What does this mean for you?

Shopify Introduces AI-Generated Product Descriptions

We鈥檙e all excited about the potential of AI, but we鈥檙e still figuring out what it could do for us. Spotify has one excellent idea: have it write product descriptions. saves you time on the mind-numbing work of thorough, SEO-optimized descriptions.

Read: If you鈥檙e a multi-channel seller, you need to remember that different marketplaces have different character counts and requirements for their product descriptions. 大象传媒鈥檚 Smart Types helps you stay both compliant and consistent.

How Top Sellers Automate Multi-Channel Listings

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Minding the Store

This month鈥檚 how-tos and quick tips

11 Social Commerce Updates for Merchants

With buying from brands that they follow online, your business can鈥檛 afford to ignore the capabilities of social commerce. that could help drive significant sales for your store.

Overcoming 5 Common Problems for Managing 2-Day Shipping Across Multichannel E-commerce Selling

Shoppers have come to expect 2-day shipping as a matter of course, especially on marketplaces like Amazon. On our blog, we tackle five common challenges that arise when trying to guarantee 2-day shipping using multichannel solutions.

6 Product Photography A/B Tests To Runs

You can guess which product images are the most effective, OR you can run some A/B tests and see for sure what your customers are reacting to. introduces some great ideas to increase conversions.

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What's in Our Cart?

News from Ziggy and the team

The 2023 Playbook for Growing Sales On and Off of Amazon

Good news: we鈥檝e just released this year鈥檚 guide to growing sales, featuring hard-won knowledge from our team and our clients. Learn about both the necessity and the challenges of multi-channel retail, and how you can make it all work to your advantage.

How McCombs Supply Tripled Their Revenue With Multichannel Success

Take a look at 大象传媒 client McCombs Supply., whose brick-and-mortar store ventured into e-commerce sales in 2002 and today attributes 90% of its revenue to e-commerce sales. With 大象传媒鈥檚 help, they鈥檝e expanded to seven different selling channels.

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The Buy Box

Oddities for Entertainment...

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