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大象传媒 Multichannel Newsletter May Edition

鲍辫诲补迟别诲:听

May 15, 2023

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The Glossary of Amazon Listing Errors

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Ziggy's back, and he's delighted to see you! Welcome to our new and improved newsletter. This month in the Checkout, we鈥檙e asking for your take on Walmart鈥檚 new look, diving into studies on e-commerce shopper behavior, and sharing takeaway tips to help your shop thrive. Let鈥檚 get started鈥

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Taking Stock

E-commerce news from around the web

Is Walmart Gunning for Disenchanted Amazon Shoppers?

Walmart鈥檚 new look has people seeing double. According to , the redesigned app and website are borrowing from Amazon鈥檚 style in a strategic bid to capture emigres from Amazon鈥檚 empire. From catchy category names that make shopping more fun to a 鈥渟ocial-inspired scroll,鈥 Walmart鈥檚 updated marketplace offers new opportunities for sellers and shoppers alike.

Read: Walmart vs. Amazon: What Sellers Need to Know

What do you think of Walmart's new look?

鈫 I'm more likely to sell there now

鈫 I'm less likely to sell there now

鈫 I feel skeptical but I'm curious to see how it goes

Amazon Warns Customers About Frequently Returned Items

A new feature on Amazon encourages shoppers to double-check listing details when they purchase a frequently-returned item. This response to the surge in returns experienced by most e-commerce sellers during the pandemic could mark an adjustment in Amazon鈥檚 liberal return policy.

Top Shopping Trends of 2023 & How They've Changed

Curious about how influential influencers are, or whether your customers care about your stance on social issues? offers fascinating new insights into consumer behavior. Before we give away all the juicy bits, though, let鈥檚 see if you can guess:

Pop Quiz: What percentage of Baby Boomers feel comfortable making purchases on social media?

鈫 50%
鈫 6%
鈫 22%

Check the bottom of the newsletter to see whether you're right!

Pinterest Announces Multiyear Ads Partnership With Amazon

Pinterest announced its first ever partnership on third-party ads. With earnings down, this seems to be an attempt to leverage Amazon鈥檚 success and ease of use to increase Pinterest鈥檚 relevance for shoppers. How might this change increase your store鈥檚 reach?

Calm-Ziggy_01@2x

How Top Sellers Automate Multi-Channel Listings

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Minding the Store

This month鈥檚 how-tos and quick tips

"...Are you tracking GMV?" - " Wutz GMV??"

You need to be tracking GMV - which is different than sales revenue. 听Marketplace sellers measure their sales growth by tracking GMV. Yet when we ask sellers "what's your annual GMV" we typically get a blank stare 馃槮. 听Sharpen the saw by learning what GMV is and why you should be tracking it. 听Read more

Optimize Your Catalog by Increasing Revenue Per SKU

How can trimming back your catalog on marketplaces like Amazon and Target Plus actually increase your profitability? Think better product data quality, lower order defect rates, and volume discounts. Read our blog for tips on optimizing your catalog.

How to Use ChatTGPT for E-Commerce: 10 Ideas

Whether we鈥檙e using it to write college papers, debug code, or brainstorm sci-fi screenplays, ChatGPT is the internet鈥檚 new favorite toy. It also has major ramifications for how we do business, including e-commerce. to put it to use.

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What's in Our Cart?

News from Ziggy and the team


What Happened in Vegas鈥

Who here caught the White Label World Expo in Vegas? It was our first year and we were proud to be representing Ziggy and the whole crew at 大象传媒.

Breaking Into New Marketplaces: Catch Up on the Exclusive Webinar

Alright, so it happened in April, but you can still get all the info! Click on the link below to hear from our very own Daniel Sugarman and Michael Goldmeier.

On Our Radar

We鈥檝e been hearing a lot of rumblings from Walmart sellers about Walmart鈥檚 LAD (Loss After Delivery) policy, which might be the single biggest hesitation multichannel sellers have about Walmart鈥檚 Marketplace. Are there changes on the horizon? We鈥檙e looking into it and we鈥檇 love to hear more from you!

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The Buy Box

Oddities for Entertainment...

*Answer to today's pop quiz:

What percentage of Baby Boomers feel comfortable making purchases on social media?

鈫 50%
鈫 6%
鈫 22%

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