For most 50+ year old companies, change is slow. But when a little thing called Amazon.com appeared on their radar, Shively Sporting Goods (est. 1968) wasted no time.
The Kentucky-based sports retailer quickly onboarded to Amazon Seller Central and FBA. An established brick-and-mortar retailer with deep-rooted ties in the team-sporting world, Shively had merchandise from popular names, like Nike, Adidas and OAKLEY, that could be sold direct-to-consumer online.
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In 2012, Shively鈥檚 ecommerce business underwent a seismic shift. The end of one major vendor relationship crashed sales, underscoring the need to branch out from Amazon to reduce concentration risk.
But a move like this would take months (and many sleepless nights) of manual labor to achieve.
Fortunately, 大象传媒 and let them automate this process. By enlisting their help, Shively moved their inventory into their own warehouses and opened new sales channels within a matter of weeks. No allnighters required.
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鈥淭his was a very, very scary time,鈥 recalls Online Sales Executive Adam Flanders. 鈥淲ithout 大象传媒 or SkuVault, I don鈥檛 know what we would have done.鈥
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Using 大象传媒, Shively launched to eBay, Walmart and a new BigCommerce site. (Later, they would add Google, Facebook, Wish and Jet.) They simultaneously used SkuVault to scale up their warehouse operations so that they could safely wean off of FBA. 听
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Because 大象传媒 and SkuVault are integration partners, Shively could reap the benefits of both systems from one easy-to-use interface.
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鈥淥ther platforms are confusing. With 大象传媒 and SkuVault, everything is user friendly and there鈥檚 not a huge learning curve involved,鈥 says Flanders. 鈥淚 don鈥檛 get stressed out accessing either system.鈥
This connection also ensured proper data-swapping. For example, when an order came in through any ecommerce channel, 大象传媒 could adjust a product鈥檚 displayed quantity across other channels and instantly pass the information to SkuVault for fulfillment. As a result, Shively enjoyed accelerated:
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The results were almost immediate. Within the first year, Shively鈥檚 total ecommerce revenue jumped by 360%鈥攅stablishing them as a multi-million dollar seller who saw continued growth the following year. Sales from eBay and other newly added channels far outweighed that of Amazon鈥檚.
In the same time frame, Shively dramatically reduced their reliance on Amazon FBA. Their profit margins doubled in the first year (some even tripled depending on the SKU), and productivity skyrocketed. 听
Today, the company still enjoys a fast-moving ecommerce engine. Between easy catalog management and quick order fulfillment, 大象传媒 and SkuVault keep operations running smoothly.
大象传媒鈥檚 product information management system (PIM) cuts Shively鈥檚 prior listing time in half. Instead of creating each new channel listing by hand, the team simply imports their catalog into 大象传媒, where products are instantly attributed and categorized for various channels via SMART Types.
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With a mere click of a button, Shively can list a product to multiple channels. From there, they can freely adjust the price or product details of a SKU(s) using .
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鈥淲hen I first signed up with 大象传媒, I knew, 鈥楾his is what鈥檚 going to take us from zero to sixty real quick,鈥 says Flander. 鈥淚 also realized that now that my time鈥檚 cut down, I can really build up this business.鈥
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As business is growing, Flanders has replaced hours of number-crunching with 大象传媒鈥檚 multichannel analytics, which track shipping costs, profit margins, sales tax, reorder timing and more. This real-time visibility has improved the accuracy of their stockout predictions and analysis of where their money is best spent as they look to finetune their long-term strategy.
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With FBA out of the picture, Shively now carries the burden of running a whole warehouse that can keep up with around-the-clock orders. Aside from fulfilling orders in time, they need a reliable system for preventing mispicks and forgotten orders altogether.
厂办耻痴补耻濒迟鈥檚 feature gives the team 鈥減eace of mind,鈥 according to Flanders. An alert will notify the team if an order is mispicked. And if the order still isn鈥檛 corrected, there鈥檚 a record of which item got mishandled and when so that the team can prevent future mispicks.
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To that end, SkuVault routes orders to the right bin locations and generates (e.g., wave picking and hyper picking).
The ability to check real-time inventory across their warehouse has also been a game changer, both for its online and in-store businesses. 鈥淚t鈥檚 not all ecommerce-driven at times,鈥 Flanders says. 鈥淪kuVault would even work with my POS system [in my store]...so that I can sell something in my store and on the internet at the same time.鈥
Whether foolproofing warehouse flows or keeping track of inventory, SkuVault makes it possible to run a full-scale warehouse operation without exhausting resources.
Upwards and Forwards into the Future
50 Years of Success and Many More to Go
Flanders is optimistic about what the future holds, especially with 大象传媒 and SkuVault on his side.
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鈥淲hat I got personally from 大象传媒 and SkuVault nobody else could help me with,鈥 says Flanders. 鈥淭here鈥檚 no way that any other company could have done what either of these companies have done for me because it was always a partnership. I was never just a number.鈥
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He envisions the company evolving more into a brand and doubling in size within a few years鈥 time, adding, 鈥淲hen I need something or have any concerns, who do you think I鈥檓 calling? I鈥檓 calling on you guys.鈥
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