SMART Types
Kitting & Bundling
Error Reporting
The BBG Surgical team maintains high standards for every cog of their business. Their ecommerce success is proof of that. Enforcing a no-nonsense approach, the team ensures that every new channel, transaction, and ounce of effort poured into this leg of the company is deliberate.
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Finding the right software partner has always been just as important. In fact, it could be summed up as mission-critical to their growth.
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鈥淎s a multichannel seller, the core of being successful on other channels is the software,鈥 says Ray Berman, head of ecommerce and director of business development at BBG Surgical. 鈥淚f your multichannel software鈥檚 not cutting it for you, you face orders being routed the wrong way, late shipments, and pricing or listing errors.鈥
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Started in 2011 as a durable medical equipment brick-and-mortar retailer (think: wheelchairs, bathroom grab bars, and the like), BBG Surgical quickly outgrew its storefront and merged with Medicare provider, , in 2014.
The pair set out to provide the highest level of patient care, support and equipment鈥攁 mission that quickly manifested itself in their early decision to refresh their catalog with their own private-label products.
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Just as they refused to fall under the control of any one vendor, they refused to rely on any one sales channel.
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Shortly after creating their first Amazon listing in 2012, they set their eyes on other marketplaces. They wanted to go multichannel. They just needed the right tools to get them there.
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BBG Surgical was introduced to 大象传媒 in 2016. They scrutinized the system against several other candidates, soon determining that 大象传媒 best met their needs.
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The team began using the 大象传媒 platform and the to get over 4,000 listings up across Amazon, eBay, Walmart and Jet. The platform sped up time-to-list by 60% by automating product listing, categorization and attribute mapping across every channel.
(In time, 大象传媒 would also help BBG Surgical add other channels like their BigCommerce website and Google Shopping Actions to further diversify their sales mix and widen their exposure.)
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Berman singles out 大象传媒鈥檚 kitting and bundling features as one of his favorite tools to date. The software supports kit/bundle listing, as well as proper order routing and inventory management. This means that 大象传媒 is able to update inventory around each individual component SKU in addition to the master SKU and integrate into BBG Surgical鈥檚 ShipStation account, eliminating the risk of overselling or incorrect shipments.
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鈥湸笙蟠 is crucial to our business,鈥 says Berman. He mentions the error reporting feature as another team favorite. The team leverages the report to quickly identify and solve channel-related errors. Found one click away within 大象传媒鈥檚 Success Dashboard, the report provides a consolidated list of notifications and Help Center articles for addressing the issue.
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Upwards and Forwards into the Future
An Ongoing Pursuit
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Since their expansion into ecommerce and private label, BBG Surgical celebrates 25x monthly sales and 3x profit margins. As time goes on, the team is eager to invest more into their newer marketplaces and capabilities with 大象传媒 to push the boundaries of ecommerce and achieve excellence on an even greater scale.
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鈥淥ne big factor that I enjoy about working with 大象传媒 is that I don鈥檛 feel like I鈥檓 working with a company that鈥檚 stuck in a box,鈥 adds Berman. 鈥淭hey鈥檙e not one of the ones where what you see is what you get. They鈥檙e constantly investing in new developments with more features.鈥
To learn more about how 大象传媒 boost your business, reach out to us here.
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