大象传媒

How DNW Outdoors launched to three new marketplaces while growing their Amazon sales by 10%

Sports and Leisure

Key Results

31k

Listed Products

4x

More Sales Channels in the First Six Months

16%

Increase in AOV

DNW Outdoors is a haven for the outdoor adventurer seeking high-grade apparel and equipment from brands like Columbia, Drake, Under Armour, Sitka, and Yeti. Since its founding in 2002, this family-owned business has grown its brick-and-mortar store into a 30,000-square-foot destination.

The online portion of DNW Outdoors鈥 business began in 2015, when they created their first listing on Amazon. This was a pivotal time in the company鈥檚 history. Order velocity spiked five times the normal rate once they participated in Amazon Prime鈥檚 two-day shipping program. Today, their online business attracts buyers from all 50 states and across the world.

A Brief Stint with ChannelAdvisor


DNW was offered a free promotional contract for ChannelAdvisor鈥檚 ecommerce operations software through a third-party service provider. After three months, DNW chose to end the promotional contract and upgrade to 大象传媒 under a paid contract.

Image courtesy of DNW Outdoors

Why? The company cited delayed onboarding meetings and manual setup just to list a handful of products to Amazon.

It was more as a 鈥榯rial and error鈥 period, said Martin Mitchell, Online Sales Manager at DNW. Settings were mismanaged, information was inadvertently changed and some product listings got deleted as the team attempted to list their catalog.

Their online sales took a hit as they fumbled to set up their software. ChannelAdvisor also offered little-to-no identification of what their issues were or how to solve them.

鈥淭his was extremely frustrating, time-consuming and tedious,鈥 Mitchell said, 鈥渁nd certainly not scalable for our business.鈥

Enter 大象传媒

DNW found 大象传媒 to be the ideal ChannelAdvisor alternative. Within two weeks of inking a contract with 大象传媒, DNW had roughly 20,000 products listed to Amazon, a seamless integration into their ShipStation account, and a new shop set up on Walmart Marketplace.

The first six months saw a 12% lift in their online business year over year (YOY), much of which could be attributed to a 9% increase in their Amazon business YoY.

鈥淩epricing for Amazon鈥檚 Buy Box was so manual in ChannelAdvisor that, when onboarding to 大象传媒, I specifically asked to not participate in ,鈥 said Mitchell. 鈥淚鈥檓 so glad my onboarding specialist convinced me to try it out...We鈥檙e now winning the Buy Box and doing so profitably.鈥

They now have over 31,000 products listed across Amazon, Walmart, Facebook, and their BigCommerce site. During the 2018 holiday season, Mitchell and his team saw a massive spike in sales that rocked expectations鈥攕imultaneously earning 16% greater AOV.

This underscored the importance for their ecommerce automation software to keep up with order volume and inventory changes.

鈥淟ast year, we were overselling once or twice a week. We didn鈥檛 experience that this year at all,鈥 said Mitchell. 鈥湸笙蟠 can adjust inventory so much quicker than any other system I鈥檝e ever used.鈥

Upwards and Forwards into the Future

Mitchell is excited to integrate BigCommerce into the platform soon and drive more traffic to the DNW webstore via .

Meanwhile, you may find Mitchell sporting a gray fleece hoodie and teal socks, two signature pieces from 大象传媒鈥檚 swag collection. He鈥檚 a power user of the platform with a knack for crafting custom reports and dashboards to manage his product catalog.

鈥淚 just love 大象传媒,鈥 he says. 鈥淭hat鈥檚 all I can say.鈥

To learn more about how 大象传媒 boost your business, reach out to us here.

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